Note: The links marked with an asterisk (*) are so-called affiliate links. If you click on such an affiliate link and buy through this link, I get a commission from the respective provider. For you the price does not change.
Do you want to buy the Divi Theme? I have been using Divi daily for years as a web designer in my client projects. In this article, I will explain which license is right for you, how to save real money when purchasing, and how to install Divi on your website within a few minutes after buying it.
1. Buy the Divi Theme now – pricing at a glance
The Divi Theme is available exclusively through a membership with Elegant Themes*. There are two basic licenses to choose from:
| License | Price | Term | Websites |
|---|---|---|---|
| Divi Yearly | $89 / year | Annual renewal | Unlimited |
| Divi Lifetime | $249 | One-time, lifetime | Unlimited |
Both licenses include:
- Full access to Divi and the Extra Theme
- All future updates
- Support from Elegant Themes
- Use on unlimited personal websites and client projects
Important regarding pricing: All prices are shown in US dollars. In addition, VAT for your country will be charged at checkout (DE: 19%, AT: 20%, CH: 7.7%). This is legally required and completely normal.
Yearly or Lifetime – which license is worth it for you?
The break-even point is 2.8 years
Anyone using Divi for longer than 2 years and 10 months will benefit more from the Lifetime license. Example calculation:
- Year 1: Yearly $89 | Lifetime $249
- Year 2: Yearly $178 | Lifetime $249
- Year 3: Yearly $267 | Lifetime $249 ← cheaper from here
My recommendation after years of practical experience
If you are a freelancer or agency using Divi for client projects, I recommend the Lifetime license. You save long-term, have no annual renewal costs, and can use Divi on unlimited client websites.
If you are a private user or beginner who wants to try Divi first, the Yearly license is the lower-risk entry option – combined with the 30-day money-back guarantee.
Payment options
For customers in Germany and Austria, only credit card payments (Mastercard, Visa, American Express) are currently available. Swiss customers can also pay with PayPal.
2. Buy Divi cheaper – save 10% instantly
You do not have to pay the full price. There are several ways to save:
1. Instant discount via affiliate link (always available)
Via the following link you receive 10% discount directly at checkout – no newsletter signup, no waiting:
👉 Buy Divi Theme with 10% discount*
- Yearly instead of $89 → $80
- Lifetime instead of $249 → $224
2. Newsletter discount (10%)
By subscribing to the Elegant Themes newsletter, you also receive 10% discount. The newsletter is worth it: you get weekly new Divi tutorials and free layouts directly in your inbox – however in English.
3. Anniversary Sale (April)
Every April, Elegant Themes celebrates its anniversary and offers customers a 20% discount on the Divi Theme.
4. Summer Sale (August)
Each year in mid-August, Elegant Themes runs a Summer Sale with also up to 20% discount. The exact date may vary slightly but is announced in advance via newsletter.
5. Black Friday / Cyber Monday (November)
The best deal of the year. On the last weekend of November there is not only 25% discount, but on the first day of the sale also free premium layouts and software on top. If you are not in a hurry, this is the best deal to wait for.
Saving tip: If you want the Yearly license, buy now – you get 10% discount immediately. If you want the Lifetime license, it is worth waiting for the Anniversary Sale, Summer Sale or Black Friday – these are the best prices you will ever get for a Lifetime license.
3. Divi Pro Services – are the add-ons worth it?
For some time now, Elegant Themes has offered optional add-ons that can be purchased during checkout. Here is my honest evaluation:
Divi AI
AI-powered text generation, image editing and layout suggestions directly in the Divi Builder. Interesting for beginners who want to generate content quickly. As an experienced web designer I use my own tools, but for clients it can be a real time saver.
Divi Cloud
Allows saving and sharing layouts, sections and modules in the cloud – cross-device and team-based. Useful for agencies with multiple designers. For individuals, the local Divi library is usually sufficient.
Divi VIP
Priority support with guaranteed response time under 30 minutes, 24/7. Useful for agencies with critical client projects. For private use, standard support is sufficient.
Divi Teams
Team member management under one Elegant Themes account. Relevant for agencies that need multi-user access.
Divi Dash (new)
A WordPress site manager that allows centralized management of multiple WordPress installations – updates, backups, user management – directly from the Elegant Themes dashboard.
Conclusion Divi Pro Services: The base license is fully sufficient for getting started. Pro services are optional upgrades you can add later.
4. Where you should NOT buy Divi
On platforms such as Etsy or eBay, offers appear again and again that promise a Divi Lifetime license for 10–15 euros. This sounds tempting – but it is a trap.
What is sold there is not a real single license. The seller has bought a single Lifetime license from Elegant Themes and shares the access credentials or license key with dozens or hundreds of buyers. You are therefore sharing the same account with many unknown people at the same time.
What this means in practice:
Elegant Themes detects such multiple usage and blocks the account – often without warning. From one day to the next you receive no updates, no support, and in the worst case Divi may stop working correctly on your website. Your only contact person is then the dubious seller – who in most cases no longer responds.
In addition, this type of usage violates Elegant Themes’ terms of service. You risk losing access to your own website.
The only safe source is the official website:
👉 Buy Divi Theme officially – with 10% discount*
With my link you pay $80 instead of $89 for the Yearly license – this is the cheapest safe price for a legitimate single license.
5. Buy Divi Theme – step by step
Step 1: Go to the Elegant Themes website
Click the following link to go directly to the checkout page with 10% discount:
👉 Buy Divi Theme with 10% discount*
Step 2: Choose license
Choose between Yearly ($89/year) and Lifetime ($249).
Step 3: Complete checkout
Fill in your billing details and select a payment method. After purchase you will receive a confirmation email with your access data.
Step 4: Download Divi Theme
Log in to your account and go to Downloads. Download Divi.zip.
Step 5: Install Divi in WordPress
Go to Appearance → Themes → Add New → Upload Theme in your WordPress dashboard. Select the downloaded Divi.zip file and click “Install Now”, then “Activate”.
Step 6: Set API key (important!)
This step is often forgotten – but it is crucial so Divi receives automatic updates directly in WordPress:
- Go to API Keys in your Elegant Themes member area.
- Create a new API key.
- Enter it in WordPress under Divi → Theme Options → Updates.
From now on you will receive all Divi updates directly in the WordPress dashboard – no manual download required.
6. What is the Divi Theme?
The WordPress Divi Theme is a premium WordPress theme from the US-based company Elegant Themes. Divi is a so-called multipurpose theme. This means: you can build websites for almost any industry and use case without writing a single line of code.
At its core is the Divi Builder, with which you design your website visually in the browser. Texts, images, columns, spacing, colors and other elements are placed via drag-and-drop and displayed in real time.
I personally use Divi daily in client projects. What convinces me: it saves enormous development time and is still intuitive for clients after handover.
Main features at a glance
Divi Theme Builder: Since version 4.0 you can design not only pages but also headers, footers and dynamic templates for blog posts, shop pages, category pages and 404 pages – all visually without coding.
50+ modules: From accordions to contact forms and sliders to WooCommerce product boxes – Divi includes almost everything needed for a professional website.
Responsive design: All layouts are mobile optimized. You can adjust desktop, tablet and smartphone individually.
Divi library & global elements: Prebuilt modules and sections can be saved and reused. Global elements sync changes automatically across all pages.
WooCommerce integration: Turn your Divi website into a full online store using WooCommerce. The Divi shop module integrates seamlessly.
7. Who is the Divi Theme for?
Divi is the right choice if you:
- want to build a professional website without coding knowledge
- run multiple websites or work as a web designer or agency
- want to buy once and not pay annually (Lifetime)
- need a flexible page builder that is easy for beginners
- want to run a WooCommerce online store
Divi is less suitable if you:
- need an ultra-fast statically generated website
- prefer minimal code without page builder overhead
- want to rely exclusively on the Gutenberg block system
8. Advantages and disadvantages at a glance
| ✅ Advantages | ❌ Disadvantages |
|---|---|
| Unlimited website usage | Support only in English |
| Lifetime license available | Steeper learning curve for beginners than Gutenberg |
| 30-day money-back guarantee | Higher load time without caching plugin |
| Divi 5: no shortcode lock-in anymore | Divi 4 websites must be migrated |
| Active community & many tutorials | |
| Allowed for client projects |
9. Divi 5 – officially released on February 26, 2026
Divi 5 is here – and it is not a small update, but a complete rebuild from scratch. After more than a year of public beta phase, Elegant Themes officially removed the beta label on February 26, 2026.
What’s new in Divi 5?
No more shortcodes: This was the biggest criticism for years: the builder stored content as WordPress shortcodes, creating lock-in. Divi 5 now stores content in a block-based format similar to Gutenberg, resulting in cleaner HTML output and better performance.
Completely rebuilt: Divi 5 is built on a new tech stack, removing over a decade of technical debt and making the builder much faster and lighter.
New customizable interface: The builder can now be customized: panel sizes, positioning, dark/light mode and overlays can be adjusted.
Canvas editor: A dedicated workspace for off-canvas content such as menus, popups and layout variations.
7 breakpoints instead of 3: Divi 5 offers 7 responsive breakpoints including Phone Wide, Tablet Wide, Widescreen and Ultra Widescreen.
Variable generator & design system: A new variable generator enables fluid responsive sizing using CSS clamp(). Combined with presets, this forms a real design system.
Nested modules: Modules can now be nested inside each other, enabling new layout possibilities.
New modules: Instagram Feed and Table of Contents modules are now included natively.
Improved image settings: Aspect ratio controls and framing options directly inside the builder.
New developer API: A new API makes it easier for developers to build custom modules and integrations.
What happens to my existing Divi 4 websites?
No worries: Elegant Themes guarantees support for Divi 4 for at least 12 more months, including security and compatibility updates.
Upgrade cost: None. Existing Yearly and Lifetime licenses include Divi 5 automatically.
10. Frequently Asked Questions (FAQ)
What does the Divi Theme cost?
Divi costs $89 per year (Yearly) or $249 as a one-time Lifetime license. You can save 10% via affiliate link. VAT is added depending on your country.
Is there a free trial of Divi?
There is no downloadable free trial. However, you can try the Divi Builder live on the official demo page without registration. There is also a 30-day money-back guarantee.
Can I use Divi for client projects?
Yes. Both licenses allow unlimited use on your own and client websites.
How many websites can I run with one Divi license?
Unlimited websites – one of the biggest advantages compared to other builders.
How do I get my invoice?
After purchase, you can find your invoice in the Elegant Themes member area under Account → Order History. It can be downloaded as PDF.
Can I use Divi in German?
Yes. The Elegant Themes website and support are in English, but the theme itself supports multilingual websites. The builder interface is also available in German.
Do I need to pay extra for Divi 5?
No. Divi 5 is included for all active Yearly and Lifetime licenses. The update is available in the WordPress dashboard. Divi 4 will continue to be supported until at least early 2027.
Should I upgrade to Divi 5 immediately?
For new websites: yes. For existing Divi 4 websites: test first on a staging environment, especially if you use many third-party plugins.
Difference between Divi Yearly and Lifetime?
The only difference is the billing model. Both offer identical features and support. Lifetime is a one-time payment of $249, Yearly is $89 per year. The break-even is around 2 years and 10 months.
11. Final conclusion: Is Divi worth buying?
After several years of daily use in client projects, my answer is clear: yes – with the right license.
For beginners and private users, the Yearly license offers a low-risk entry with a 30-day money-back guarantee.
For freelancers and agencies, the Lifetime license is the more economical choice – it pays for itself after about three years and eliminates recurring costs.
The best price is available via my affiliate link with 10% instant discount:
